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Bollywood: Rising Star of New Media

When Amitabh Bachchan wants to share his opinion on politics,corruption or any political issue,the veteran actor can be sure that at least 25 lakh people across the world are listening.

Written by EXPRESS FEATURES SERVICE | Published: April 13, 2012 2:18 am

When Amitabh Bachchan wants to share his opinion on politics,corruption or any political issue,the veteran actor can be sure that at least 25 lakh people across the world are listening. Each time Shabana Azmi attempts to raise awareness regarding a social cause,she has an assured audience of close to 1.5 lakh people. Bollywood’s presence on Twitter,blogging and several other forms of new media is changing India,even if in a small way. While this is a fact well-known,Dr Rajinder Dudrah from the University of Manchester has chronicled the phenomenon in his book,Bollywood Travels: Culture,diaspora and border crossings in popular Hindi cinema.

The book,which will be out next month,explores how Bollywood stars are nowadays ‘uberpresent’.

“Within minutes of hearing the news about Anna Hazare’s dharna,Bollywood’s stars spread the word via social media. Without the tweets of Bollywood and others,the West would probably not have reported this story so extensively,” he points out.

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