The BJP on Saturday decided to upgrade its social media campaign to the next level in a bid to connect to senior citizens and women voters across the state ahead of the Assembly elections scheduled in October 2014.
At a meeting held at the state party headquarters, a decision was taken to launch a new drive titled “Mission Second Innings”, as a part of which BJP activists will approach elders during their morning or evening walks and open Facebook accounts for them to keep them updated on the party’s campaign through contents.
Shrikant Bhartiya, who is in charge of state BJP’s election management, said, “Taking lessons from the immense use of social media campaign in the 2014 Lok Sabha elections, we want to now move ahead to next level for the Assembly polls.”
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With life expectancy increasing up to an average of 80-85 years, the party feels senior citizens constitute a sizeable 15 to 20 per cent of the voting population, which cannot be overlooked. “We are going to form a team of 4,500 activists who will connect to senior citizens (grandparents). They will approach them during the morning or evening walks in the gardens and open Facebook accounts for them to keep them updated on our campaign through content,” Bhartiya said.
“Today, majority of 60-plus individuals are leading a healthy life. They have experience and are very much interested in political and social developments. They lead a retired life or some of them are still working. We feel they constitute a sizeable voter population,” he said.
Bhartiya said another target was young women living in small towns and villages across Maharashtra who are also not very active in social media because of several reasons, including cases in which it was a taboo. “So, we are planning to form a team of women activists who will travel across the state to connect to these women through Facebook.”
The BJP is likely to contest not less than 117 of the total 288 seats in the state. The party will decide on seat-sharing with its allies Shiv Sena and Republican Party of India next month.