• Associate Sponsor

Arm candy

Corto Moltedo is clearly devoted to his craft. The founder of the six-year-old fashion house,Maison Corto Moltedo,clocked into the city at the unearthly hour of 3 am.

Written by Pooja Pillai | Published: February 19, 2010 12:27 am

Armed with his funky and ultra-luxe bags,Corto Moltedo seeks to woo the Indian fashionista

Corto Moltedo is clearly devoted to his craft. The founder of the six-year-old fashion house,Maison Corto Moltedo,clocked into the city at the unearthly hour of 3 am. Yet,the same afternoon,he’s busy at work at the trendy Bungalow 8 in Colaba. He admits to being jetlagged and asks for a coffee. But when we suggest a photoshoot out on the busy streets,he’s up for it.

The young Italian designer is in the city with a trunk show,hosted at Bungalow 8. After four days in Mumbai,the show will move to the capital,for another four days. “I’ve never been here before,but I know that Indians love colour and fashion. If they like what they see,they can come to my store in Paris and pick up something else too,” he says. And it has to be Paris; although Moltedo launched his label only a few years ago,he’s made it quite clear that he’s aiming for exclusivity. His bags are,as Maithili Ahluwalia of Bungalow 8 tells us,“for the discriminating fashionista looking to stand apart”. Moltedo himself tells us,“I don’t want my bags to be copied and pasted everywhere.” He’s not even made the bags available on popular shopping portals like Net-a-porter.com. In fact,so devoted is Moltedo to the idea of customisation and exclusivity,that each of the shopping bags at the store is made in his atelier. He says,“When somebody shops at our store,we airbrush the customer’s name on the shopping bag. It makes it more personal.”

It’s obvious that Moltedo has picked up his work philosophy from his parents—Laura and Vittorio Moltedo—who founded legendary Italian luxury label,Bottega Veneta. The BV label has long been synonymous with handcrafted bags in the softest leather and sophisticated hardware,but what really set the creations apart was the policy of having the labeling on the inside of the bag,rather than the outside. The younger Moltedo’s bags follow the same principle,with his logo being sewn inside. “It’s to show that the customer is the star,not the bag,” he says. But the high quality and attention to detail is where the similarity ends. While BV has traditionally used a more muted palette and classic shapes,Maison Corto Moltedo’s bags are marked by their eye-popping hues and a fun,irreverent take on design. “I was aiming for the pop-luxe label. It’s a reflection of who I am and my great affinity to colours.” So while on the one hand,there’s the Daft Punk line of evening clutches (“very rock and roll actually,with plenty of black and glitter”),on the other,there’s also the nostalgia-inducing Cassette Clutch series.

Growing up in a household where bags were table talk,the 33-year-old was fairly certain that he wanted to be part of the fashion industry. “In my first line,I had everything—clothes,bags and shoes. But then I decided to focus on what I did best,which was designing bags. It took me sometime to open my atelier,but I did it myself,” he reveals. Being the scion of the BV brand of course came with its own advantages and disadvantages. It opened many doors,while at the same time making it difficult to break away from family tradition. All in all,from Moltedo’s perspective,it wasn’t such a bad thing when BV was sold to Gucci. “It enabled me to get started on my own line,” he says.

For all the latest Mumbai News, download Indian Express App

  1. No Comments.