With a bad winter last year,knitwear and textile manufacturers have focused a lot on improving their designs and bringing more fashionable items rather than the ones meant for beating the chill. This was seen at the national buyer-seller meet of the Knitwear and Allied Manufacturers Association of Ludhiana (KAMAL),which started at Harsheela and Whistling Woods today. The meet will last till May 16. Over 80 brands of Ludhiana participated at the meet and dealers came from across the country to see the designs for the coming winter. Ludhiana Apparel and Knitwear Manufacturers Association (LAKMA),another unit,has also organised their meet at Gulmohar.
Sudardhan Jain,MD of Oner and the main organiser of KAMAL,said,Last year the winter was not good and even the manufacturers had not worked much on the designs. So most of us had a bad season. This year everyone has focused more on the designer stuff which is made with 80 per cent acrylic and 20 per cent wool. This can be worn in mild winter weather. The fashionable items are always hot-selling. So the focus is to present more designs rather than stuff which can beat the chill.
Sanjay Kapoor,director of womens designer Kurti Kazaro,said,Kurtis are always in hot demand even if the winter season is mild or more. Our new designs are focusing more on Pakistani designs,embellishments,a mix and match of acrylic with cloth so as to give different cuts to kurtis. Over the past few years,demand for branded products has really gone up. Women are buying products which are less common. Prices do not matter much to them.
Time options,another brand for children and men,has come up with bright colour sweat shirts for men this winter,apart from the basic colours. In case of kids,patch work,embroideries and more vibrancy has been worked in the designs so as to attract the masses.
Jain added,This year designers got lot of work to do and they really worked hard on our designs. Even for tunics,long sweaters and leggings,we have worked a lot.
Super Kid,City Chic,Jo Women and many other brands were seen with their best designs. Based on the orders,the manufacturers will be making the rest of the designs for the coming winter which will be seen in the showrooms across the country.
Last year around 1,500 dealers from across the country had come and had given business worth crores of rupees to the manufacturers. This year a 10 per cent jump in dealers and even more business is expected.
The manufacturers have not just put up their stalls in an ordinary way to display their products. In fact,they have hired architects to design their stall areas in the form of showrooms with special focus on lights so as to attract customers.
The light effect will ensure a special look for their products – a mix of yellow and white light was done in many stalls. A number of brands have spent more than Rs 5 lakh just to set up their stall,which will be dismantled after May 16.
Special focus on presentations is a must to seek orders worth crores of rupees,an industrialist pointed out.