Unlike the previous years when the wait for that one envelope from a sister settled abroad or faraway state used to get longer and longer and the postman was awaited like Santa Claus,now one just needs to click the mouse and the raakhi is delivered thanks to online portals with their customised services.
Various portals are now offering services of delivering raakhis,gifts,chocolates and all puja material not only within the country but also abroad,including Pakistan.
Various goodies being offered by portals include raakhis (separate for brother and sister-in-law),two raakhis for children,a box of chocolates and flowers if needed,and this
makes for a complete raakhi thali delivered for anywhere between Rs 500 and Rs 3,000 depending on what you select.
Some portals are also offering free shipping within India to lure customers.
Portals offering services of delivery are getting maximum orders for Canada,UK and Australia where most NRIs are settled. We are getting maximum orders for UK,Canada and New Zealand. Most of the orders have been delivered in advance, a representative of rakhisale.com told Ludhiana Newsline in an e-mail. Most of these portals are being run from Jaipur where women sell handmade raakhis through Internet.
Last year,my sister sent me a raakhi and a gift through portal for the first time and it was delivered on time, said Rohit Sareen,whose sister is settled in Australia.