• Associate Sponsor

Modi book a hit with farmers at Kisan Mela

Another book which was popular was ‘One Life is Not Enough’, the autobiography of former Minister of External Affairs Natwar Singh.

Written by Divya Goyal | Ludhiana | Published: September 15, 2014 3:52 am
A farmer reads the Punjabi translation of PM Modi’s biography at the Kisan Mela in Ludhiana.(Gurmeet Singh) A farmer reads the Punjabi translation of PM Modi’s biography at the Kisan Mela in Ludhiana. (Gurmeet Singh)

The Kisan Mela, which began at the Punjab Agricultural University in Ludhiana on Friday, saw the farmer community taking unexpected interest in Prime Minister Narendra Modi’s biography. The five copies brought in on the first day were sold out within an hour. More copies were brought in on Saturday.

Authored by British writer and filmmaker Andy Marino, the book ‘Narendra Modi: A Political Biography’ has been translated into Punjabi by Ludhiana-based Chetna Publishing House after obtaining rights from Harper Collins.

“We never thought farmers from small villages of Punjab would be interested in a book written by a  British author, that too a political biography. We got it translated into Punjabi and supplied it across Punjab. However, for the Kisan Mela we brought only five copies. We got 30 more copies on Saturday, which too were sold,” said Sumeet Gulati from Chetna Publishing house.

Gulati went on to express his surprise at the interest taken by the farmers. “Since it is in Punjabi they related to the theme. Despite the book being priced at Rs 300, the interest did not dip,” he added.

Harnek Singh, a farmer from Sangrur said, “We have heard about the PM a lot in the last few months. A book will offer a peek into his personal and political life. Since the book is in Punjabi, it makes it easier to read.”

Also, another book which was popular was ‘One Life is Not Enough’, the autobiography of former Minister of External Affairs Natwar Singh.

For all the latest Ludhiana News, download Indian Express App

  1. No Comments.
Adda