Friday, Oct 24, 2014

Image makeover exercise: unlimited potential, transforming lives’ slogan

akhilesh-L The new logo and slogan used in a state government hoarding at Lohiya Path in Lucknow. (Source: Express photo by Lalmani Verma)
Written by Lalmani Verma | Lucknow | Posted: June 28, 2014 12:28 am

In an image build-up exercise after drawing criticism from different quarters on various issues, the Akhilesh Yadav government has come up with a new slogan —- Rising Uttar Pradesh: The land of unlimited potential. Geared towards transforming lives.

The state government has decided to use the slogan in form of a logo in all the upcoming events related to investment from private sector and development related projects. It will also be highlighted in all the advertisements related to promotion of industrial development and tourism in the state.

“The logo and slogan give a message that UP is emerging as a potential place for development through investment from private sector. The government has decided to use it in all its advertising materials related to events of investments,” said a senior official.

A senior government official told The Indian Express that the slogan was first used in the investors’ conclave held in Delhi on June 12 where the state government signed several memorandums of understanding (MoU) entailing investment of Rs 54,000 crore in UP by private companies.

Following the success of the Delhi conclave, sources in the industry department said, the government has planned to hold more such investors’ meets and road shows in different states and several countries, including Canada.

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