BJP leaders in Varanasi have been assigned to commence the campaign in the absence of Narendra Modi from April 12 as the prime ministerial candidate is busy holding election rallies across the country.
Party MLA from Varanasi South Shyamdev Roy Chaudhary along with 1,000 workers will start a door-to-door contact programme in his Assembly constituency from April 12 where they will visit marketplaces and shopkeepers.
The next day, Ashok Dhawan, in-charge of Varanasi Lok Sabha said, party MLA from Varanasi cantonment Jyotsana Srivastava will continue the campaign in her constituency, while on April 14, Mahila Morcha of the party will visit residential areas and appeal to housewives to vote for Modi. The youth wing of the party will continue the mass contact programme on April 15 and 16.
Party spokesperson for Kashi region, Rakesh Trivedi, said party workers will wear Modi masks, T-shirts and caps and will carry his cut-outs. He also said that minority wing of the party will start visits in Muslim dominated areas seeking votes for the party.
The BJP is setting up teams of workers to visit various Varanasi ghats every morning and evening to appeal to visitors.
For coverage in media, senior party leaders including national spokesperson Ravi Shankar Prasad and national media in-charge Srikant Sharma will hold a workshop for district presidents and media in-charge of all 14 districts of Kashi region on Friday in Varanasi city.
Nomination process in Varanasi will begin from April 17. Party leaders said Modi is likely to pay his first visit to Varanasi around April 20. The seat goes to polls on May 12.