Worship parents on Feb 14, say no to Valentine’s: Ads on Metro

The advertisements by a group called Bal Sanskar Kendra went on to offer “help” and asked parents to send their children to them to inculcate “achhe sanskar” (good values).

By: Express News Service | Delhi | Updated: February 9, 2016 4:30 am
valentines day, valentines day protest, metro ad, valentines metro ad, delhi metro, delhi metro ad, delhi news The advertisements by a group called Bal Sanskar Kendra offer “help” and ask parents to send their children to them to inculcate “achhe sanskar” (good values). Express

When commuters boarded the Delhi Metro Monday, they were greeted by an advertisement campaign of a religious group which proposed celebrating Valentine’s Day as ‘Matri Pitri Pujan Diwas’ and endorsed police action against couples displaying their love in public.

Billboards and posters, put up across stations on the busy Yellow and Blue Lines, drew a sharp contrast between two young children “worshipping” their parents and a file photo of a couple being punished by police for celebrating Valentine’s Day in a public park in Raipur.

Share This Article
Share
Related Article

The advertisements by a group called Bal Sanskar Kendra went on to offer “help” and asked parents to send their children to them to inculcate “achhe sanskar” (good values).

The “inspiration” for the idea is said to be self-styled godman Asaram Bapu who is lodged in jail in connection with the rape of a minor. Asaram’s picture looms above the two contrasting images with Valentine’s Day struck out in red.

In some other advertisements, children from different communities are seen paying obeisance to their parents.

As pictures of the campaign went viral on social media, Delhi Metro ordered an inquiry into the allotment of the advertisements.

“The Delhi Metro always endeavours to ensure that the advertisements displayed inside the Delhi Metro trains or premises have no objectionable or indecent portrayal of people, products etc. The advertisements were displayed by a private contractor as all the advertising space inside the Delhi Metro premises are allotted to specialised agencies who in turn allot them to interested advertisers. The matter is being thoroughly examined and taken up with the contractor concerned for appropriate necessary action,” Anuj Dayal, Executive Director, Corporate Communications, said.

Officials said that the advertisements are most likely to be pulled down, though members of Bal Sanskar Kendra maintained they had paid for the advertisements to be up until February 14.

“We are not aware of any directive to pull down the advertisements. We have already paid Delhi Metro for this and have put up posters and hoardings across 50 Metro stations, mostly on the busy Yellow and Blue Line for awareness among commuters. We believe the day should be observed as Matri Pitri Pujan Diwas and not Valentine’s Day,” said D N Singh, a functionary of Bal Sanskar Kendra.

“This is already observed in Chhattisgarh and should be done in Delhi too. We have organised a massive gathering at Ramlila Maidan on Sunday where children will come with their parents and we will observe the day. That is our culture,” Singh said.

Ritesh Sharma, a regular commuter, said, “It is ironical that the Delhi Metro, a symbol of development, has such regressive advertisements. When I saw these on my way to work this morning, I was in shock.”

For all the latest India News, download Indian Express App now

First Published on: February 9, 2016 2:18 am
  1. J
    JD
    Feb 11, 2016 at 12:12 pm
    I have create a list 5 Places You Must Take Your Sweetheart In Delhi On Valentine’s Day here :
    Reply
    1. R
      Romik
      Feb 9, 2016 at 3:51 am
      Pray for well being of one's parents and be thankful for the good they have done and sacrifices they have made. At the same time feel pity for ones with negative ides.
      Reply
      1. A
        amitava ghosh
        Feb 9, 2016 at 11:49 am
        Asaram the rapist bhand is in jail yet this sanskar group is inspired by his ideology.One can surely comprehend thatandsending our children there would be disastrous.Parents are worshipped daily so let valentines day be as it is.Why such fringe groups get pricked?
        Reply
        1. K
          Karunakaran
          Feb 9, 2016 at 3:37 am
          What if the father is a drug addict and/or an alcoholic? According to various studies, in Punjab, 70% of the adult males are drug addicts. Is it a good thing for the society to hold such fathers as gods, worthy of worship? Should the children emulate drug addiction from their father?
          Reply
          1. D
            Dhiraj Kumar
            Feb 12, 2016 at 7:25 am
            Touching parents feet everyday and them making them sad with your actions is also not desirable Mr Varun. What can you expect from a group of followed of rapist Asaram. They will rape the children.
            Reply
            1. S
              sunny
              Feb 9, 2016 at 4:47 am
              As a senior citizen with sound financial background my only wish is that children should not har parents. I think this man is not reading news paper of course he is specialized with s-----activity
              Reply
              1. S
                sunny
                Feb 9, 2016 at 7:14 am
                Sorry you may be a follower of Bapu even court it self is after him. What right the Bapu got to preach such scared things
                Reply
                1. N
                  Nazo
                  Feb 9, 2016 at 4:13 am
                  Can somebody define what is Indian Culture?
                  Reply
                  1. N
                    Nanu thencheri
                    Feb 9, 2016 at 4:36 am
                    BHAIjee It is your mistake that you could not under stand our culture.VERY BAD
                    Reply
                    1. N
                      Nabarun Ghoshal
                      Feb 12, 2016 at 4:37 am
                      Not surprised. In a country where men like Asaram get VIP treatment in jail, where he and his son can go on with their killing spree even from behind the bars, this is rather rule than exception.
                      Reply
                      1. V
                        varun
                        Feb 9, 2016 at 5:05 am
                        Message is good...every parents will like that there children spend 14th feb with them and expressing their love to their parents by worshipping them.. Even we also would like that comming generation learn these and respect their elders(means we) in future the way we will do it now.. I think if the message is harmless and good and productive for society than it should be taken whether it is given by any one.... I have worshipping my parents since 4 years on 14th feb and i can see the happiness in their eyes for me and there love for me, so its my self experience of celebrating these day with my parents the way Ganesh ji have worshipped there parents(shiv and parvati) by doing pradikshana quoting 'Sarv dev mei pita ,Sarva thirth mei mata' (All God lies in the face of father and all holy places lies in the feet of your mother)... The same message these day give us to all... Rest is your personal choice...Even for friends who thinks there father or mother dont deserve there respect for them i will say you just fullfil your worship rest is with god he will like your deeds and pay it to you in future.. All is my personal opinion not endorsing it to follow...Happy valentines day to u all.
                        Reply
                        1. V
                          varun
                          Feb 19, 2016 at 5:26 am
                          Still the court verdict is yet to come..and who said to you that we people touch our parents feet everyday and than make them sad with our action..its just your perception Mr Dhiraj Kumar. We celebrate our V day very happily and what benefit we got we know and our parents know that...and as i said before also its not a compulsory to follow what we are doing ...there will be no profit or loss we get whether you celebrate it ours way or other way..its up-to you and its your experience ...we are getting ours happiness and satisfaction... and again its not compulsory..how we celebrating you should also do it...and the case is to SC so let it decide and give verdict till than lets don't judged anyone when there is 50-50 % chances.. TC..
                          Reply
                          1. V
                            varun
                            Feb 10, 2016 at 5:16 am
                            The verdict is yet to come...there is 50% chances of innocence and conviction so you cant judge a person as convict coz he is in jail ...and people have all rights to preach in democracy
                            Reply
                            1. V
                              varun
                              Feb 10, 2016 at 5:11 am
                              My friend if you cant serve and worship your parents itself who brought you to this world and make you capable to survive and have protected you,if you cant see god in them and cant serve them...it is long story to do anything for other people... so what i have written i have mentioned there its my personal view and not creating any hypocracy for anyone
                              Reply
                              1. J
                                Joh
                                Feb 9, 2016 at 4:31 am
                                And Asaram is in Jail for what? Parents day celebration?
                                Reply
                                1. R
                                  RAKESH KUMAR
                                  Feb 9, 2016 at 4:57 am
                                  It is strange. Why the ad should not be taken another view point? I am sure the lover of Valentine Day will call it a case of 'intolerance". Though is case is other-wise. Every body has the right to put his view point through a peaceful democratic way which the ad has done. Irrespective of the deeds of Ashram, no body has right to call for removal of the ad which contains nothing to offend others.
                                  Reply
                                  1. S
                                    Sathish
                                    Feb 9, 2016 at 4:48 am
                                    Senior citizens like you helped in raping humanity by promoting deception of democracy.
                                    Reply
                                    1. S
                                      Sathish
                                      Feb 9, 2016 at 4:49 am
                                      pressution.
                                      Reply
                                      1. A
                                        APUPADHYAY
                                        Feb 9, 2016 at 11:46 am
                                        Indian culture has shrinked to mere hypocracy and mere multiple idol worship including Ada Bapu, Ram Dev etc.
                                        Reply
                                        1. A
                                          APUPADHYAY
                                          Feb 9, 2016 at 11:37 am
                                          The mrssage is worship but not serving. Another hypocracy like idol worship.
                                          Reply
                                          1. A
                                            Augustus
                                            Feb 9, 2016 at 1:17 am
                                            I thought our Vedic culture has already taught us about respecting parents and that Europeans are learning that from us
                                            Reply
                                            1. Load More Comments