Wool’s Worth

Zubair Kirmani is ecstatic. After all,his next collection has a personal story attached to it.

Written by Somya Lakhani | Published:May 14, 2012 1:56 am

Zubair Kirmani is ecstatic. After all,his next collection has a personal story attached to it. He will be working with artisans from his native state,Kashmir,and meddling with merino wool. Besides Kirmani,other designers such as Rahul Mishra,Pankaj–Nidhi,Gaurav Gupta,Aneeth Arora and a few more will be working with merino wool this season. The reason — 10 Indian designers have been nominated for the International Woolmark Prize.

Five regions have been identified to hold the contest — China,Europe,Australia,the US and India,and the national-level contest in India will be held on July 18 in Delhi. The winner will get A$50,000 and will then compete at the international level in February 2013 during the London Fashion Week. “International Woolmark Prize is an award for the next generation,shifting focus from glamour to true talent as a way to highlight wool’s ‘eco’ credentials. It is Woolmark’s social commitment,a sharing of resources to support local artisans,” said Simon P Lock,founder of Australian Fashion Week,at Olive Bar & Kitchen on May 10.

The jury comprises Sunil Sethi,president of Fashion Design Council of India; Pradeep Hirani,CMD of Kimaya Fashion; Priya Tanna,editor of Vogue India,and Lock himself. “This contest means Indian designers will be seen in a wider sphere,” says Saluja,who has previously worked with merino wool.

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