The Dollar Singer

Gayathri Krishnan,highest-rated unsigned artiste according to Rolling Stone Middle East magazine,talks about how she financed her solo album

Written by Anjali Jhangiani KP | Published:July 2, 2013 12:07 am

Creativity is currency,” says Gayathri Krishnan,songwriter and singer though she’d like to add serial day dreamer and music nerd to her resume. There must be some truth to this because she has successfully raised over $23,000 (approximately Rs 1,368,287) in a span of 10 days as crowdfund for her debut album,The Unknown. Recognised as one of the highest-rated unsigned artiste by Rolling Stone Middle East,the 28-year-old is now on a tour across the world promoting her latest album.

Currently based in Dubai,Krishnan,born in Chennai,was surrounded by music in her childhood. “My parents’ relationship with music has influenced me deeply. The Carnatic melodies from my childhood seep into my songwriting. Their passion for music pierces through the surface and speaks to the core of one’s being. Watching my parents talk,argue and fawn over music,as though it were the sixth member of the family,has been highly contagious. Their ability to identify the timbre of countless singers’ voices,die over the simplest of tonal inflections or be truly moved by the eloquence of a lyric was a masterclass in music appreciation,” says Krishnan,who returned to India to complete her graduation in Pune.

The idea of crowdfunding came when she saw Danae Ringelmann,founder of indiegogo — a crowdfunding platform,speak at TEDx Dubai. After intense research,Krishnan decided to raise $20,000 (approximately Rs 1,190,551) in 30 days. “I went about it with a feverish passion. Friends and

family were my campaign ambassadors. By the end of the first day,we had made $6,000 dollars (approximately Rs 3,57,164) and within the next 10 days we had made over $21,000 (approximately Rs 1,250,014),” she says.

Her album,The Unknown,ironically deals with themes which she is most familiar with. “The influences are varied but the sound is defined by the emotional quality,be it storytelling or the delivery of the melody,and the lyrics. I use voice as the principal instrument to create soundscapes and tell stories. There is a raw,primal power in the human voice and I try to explore that when I write and perform,” she says,adding that the choice to not be bound to a record label gives her authority over her music.

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