After a series of radio advertisements promoting the odd-even scheme, the Delhi government has come up with a new TV advertisement. In it, wearing his trademark sweater and with his muffler wrapped around his head and neck, Chief Minister Arvind Kejriwal addresses the people. However, Kejriwal’s face is not seen in a single frame.
All one can see of the CM is his back. This is due to a Supreme Court ruling in May last year, directing political parties not to use photos of politicians in government-funded advertisements.
Ever since the order, the chief minister has not been featured in any TV advertisement. Even the ad released by the government, after the murder of a girl in Anand Parbat last August, had a message from Kejriwal and a candle in the dark.
The ad starts with Kejriwal greeting people and recalling the experience of a volunteer involved in the odd-even scheme.
In the ad, a volunteer sees an even-numbered car on an odd day and reminds the person about the formula. The man then comes back on motorcycle, which makes the volunteer happy. “Such stories can be seen across Delhi,” the volunteer tells the man and urges him to remind other violators about the rule. “We do not need to fight or argue. We just need to tell them this is wrong,” says Kejriwal.