When Clinton Cooper moved to Mumbai in 2010,he attended a Cigar Clubs gathering every month. What he found slightly irksome,during these meetings populated by expats,was that hardly anyone was smoking cigars. Passionate about cigars and single malts,the chef from New Zealand decided to host a small group of co-workers at his apartment.
A whole year passed until he saw that gourmet consultant and blogger,Nikhil Merchant,had just tweeted about opening a bottle of scotch. I’ll bet a cigar would go well with that, he tweeted to Merchant. Conversations in 140 characters or less were thus exchanged as others also joined in. This resulted in Cooper inviting his new Twitter buddies to the next cigar night at his home. The social scene in Mumbai can be a little cliquish. Twitter has helped me get in touch with a lot of like-minded people, he says. The group,calling itself Cigar Aficionados,now has 22 members. Travel photographer and wine connoisseur Aneesh Bhasin has also initiated #WineWednesdays in Mumbai where each member brings along a bottle of wine and participates in a blind tasting session.
According to Semiocast,a social media monitoring tool,India is the sixth highest user of Twitter. Many brands are recognising this and creating the unique TweetUp a real-life meeting organised on Twitter to cater to their target audience.
For example,Delhis Hard Rock Cafe keeps its customers posted through Twitter. Their latest trend is the #BacardiMojito,where they encourage their clients to try it out and tweet about it.
The website,Brown Paper Bag Delhi,or @bpbdelhi on Twitter,keeps its followers updated on whats happening in and around Delhi. With tweets such as,Fancy some whisky orange marmalade or pumpkin butter with Cointreau? BPB scores a discount at Gourmet Jar, the followers get to make plans in a better way.
However,the biggest buzz at the moment is around the Twitter-driven property created by United Breweries #KFBeerUp so far been held in Mumbai,Pune,Delhi and Chennai. The invites are posted on Kingfishers Twitter handle through a service called Twitvite. All that a user needs to do is to click on it and RSVP to feature on the guest list.
With inputs from Prajakta Hebbar