Ideas Inc

Her pitch for Sewing New Futures had attracted participants at the three-day event.

Published: March 21, 2014 2:26 am
Roshan Abbas, an MC and radio presenter, at The Coalition. Roshan Abbas, an MC and radio presenter, at The Coalition.

Suyash Gabriel

Being an entrepreneur in a fiercely competitive environment is no mean task, yet many creative start-ups have moved against the tide while some have needed that gentle nudge. Kristin Braddock, who shifted to India from the US, discovered one such place where she could connect the dots. At “The Coalition”, an ideas incubator platform, at the Buddh International Circuit, she met professionals from different creative arenas, who conducted workshops and held discussions with young entrepreneurs, suggesting ways to turn their ideas into successful businesses.

Her pitch for Sewing New Futures had attracted participants at the three-day event. With a focus on empowering women from scheduled castes and helping women forced into prostitution with alternate livelihoods, her enterprise had won mentors and investors. “Listening to people made me realise how many great business ideas are out there. The event allowed for collaborations between people in the business,” she said. Besides Braddock, the other idea to catch the eyes of the investors, that was funded and granted follow ups on the spot, was 24-year-old Spandan Banerjee’s Tattva Boards, which manufactures skateboards, longboards and surfboards.

The speakers at the event included Aditya Swamy from MTV India; Vir Das, actor, musician and comedian; Devraj Sanyal, Managing Director, Universal Studios and Ashish Patel, Business and Creative Head, Youth Films at Yash Raj Films. The event, from March 14 to 16, was organised by event management company Only Much Louder and consultancy firm Do One Thing.

(The reporter is a student of EXIMS)

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