With the opening of a third Dilli Haat in Janakpuri recently, the Delhi Tourism Department is coming out with uniform plans to rejuvenate and popularise all three Dilli Haats. After asking upcoming artistes to perform free of cost at Dilli Haat, the department is now offering the stage space to state governments and embassies to celebrate their important events.
“We are sending out proposals to state governments to celebrate their respective statehood days in the Capital, at any of the three Dilli Haat open air theatres. These will be offered free of cost,” S S Yadav, Secretary (Art and Culture), said. “Next in the pipeline is to invite embassies to celebrate their national days and important festivals at Dilli Haat,” he added.
It was only recently that the department had mooted a plan to involve artistes, who have yet to find a platform, to perform at Dilli Haat. Officials said while there are sporadic events at Dilli Haat in INA, the other two — at Pitampura and Janakpuri — don’t seem to be doing well in terms of footfall. “The effort is to increase their visibility and recall value among the public in general,” Yadav said.
“States have already been sent letters inviting them to hold not only their statehood days, but also their other cultural and regional festivals at Dilli Haat. While some of these events will be for invitees only, wherever publicity is required to pull crowds, it can be done simultaneously by the respective states as well as by the Dilli Haat management, through electronic mailers and printed pamphlets,” Harish Govil, chief manager at the INA Dilli Haat, said.
Govil said states like Punjab and West Bengal have been celebrating Baisakhi and Durga Puja festivals at Dilli Haat for several years now by holding cultural programmes and setting up craft stalls, but the new plan will take it to the next level by turning it into a bigger, regular affair.