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Delhi govt sends showcause to Pierce Brosnan over pan masala ad

Pierce Brosnan has been asked to clarify his position within the next 10 days as the Delhi government argued that areca nut or supari is a cancer-causing agent.

By: Express News Service | New Delhi | Updated: February 14, 2018 10:46 am
Delhi sends showcause to Pierce Brosnan over pan masala ad “We have issued the notice to Pierce Brosnan through the company, and also reached out to him via social media platforms,” Additional Director (Health) S K Arora said.

If Hollywood actor Pierce Brosnan does not respond to the showcause notice filed against him by the Delhi government, the actor could face a fine of Rs 5,000 or two years in prison, or both, said officials. The health department sent Brosnan a notice for appearing in a “surrogate advertisement” for an Indian pan masala brand.

On Monday, the department issued a notice under the Cigarette and Other Tobacco Products Act, 2003, that bans all kind of direct and indirect advertisements of tobacco products. Additional Director (Health) S K Arora told The Indian Express that the department had received information on the company promoting the “surrogate product” through different media platforms.

“We have issued the notice to Pierce Brosnan through the company, and also reached out to him via social media platforms. If he fails to respond to the notice, he would face punishment of a fine up to Rs 5,000 or two years in prison,” said Arora.

The Delhi government argued that areca nut or supari is a cancer-causing agent. The Irish actor has been asked to clarify his position within the next 10 days. Brosnan, 63, had earlier said his contract stated that he was to advertise a “breath freshener/ tooth whitener” and that he was shocked by the deceptive use of his image in the pan masala brand’s advertisement.

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  1. Nicole Noffsinger
    Feb 15, 2018 at 2:29 am
    ""As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn of Pan Bahar's unauthorized and deceptive use of my image to endorse their range of pan ma products," Brosnon said statement at the time, according to People. "I would never have entered into an agreement to promote a product in India that is dangerous to one's health." I would say he's already responded. The man has been anti-tobacco since forever and outside of movie characters which he uses fake tobacco products-he is a nonsmoker and that's been known in the US for decades. The company is to blame not Pierce. Shame on India for blaming an innocent man who was manipulated by a company-go after the company not Pierce.
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      Tantariq Bholanath
      Feb 15, 2018 at 11:21 am
      Nicole, its not shame on India as a whole. Its shame on the Delhi Govt, particularly led by a certain politician Arvind Kejriwal who has no compass on right or wrong and can do anything for cheap publicity. We as a nation should be sorry that some of us were able to elect him.
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      Will MacCormac
      Feb 14, 2018 at 1:05 pm
      What a cheek. I hope he never has anything to do with India again. The s must know his wife died of cancer and he never gave permission for this advert, hence why it was pulled so quickly.
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      1. Krishna
        Feb 14, 2018 at 8:17 am
        Gotta die another day! The world is not enough for all these tobacco baiters...leave Bond alone fry the bigger fish!
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