A corpse on the party posters,depicting voters who have pay hefty electricity bills; a campaign free of vehicles; blessings from senior leaders. These are some of the strategies that have been adopted by second generation politicians who will be contesting the December 4 Assembly elections.
The posters and pamphlets with the corpse are the brainchild of BJPs Pravesh Sahib Singh,son of former Delhi Chief Minister Sahib Singh Verma,who is contesting from Mehrauli. He said the idea struck him when he found one of his teammates discussing his electricity bills with his father.
People are reeling under the burden of electricity tariff. Many senior citizens,who are vulnerable to shock,may die of the electricity bills. That is what we tried to convey through our pamphlets. The corpse with a tag is a of someone who dies of shock due to his huge electricity bill… We are young and dynamic and we will win the battle, Pravesh Sahib Singh said.
He was known as Pravesh Verma before he began campaigning. Later he joined his fathers name with his.
Meanwhile,Rajiv Babbar,son of sitting BJP MLA O P Babber,has shunned the use of vehicles in his campaigns. Contesting from Tilak Nagar,Rajiv Babbars campaign slogan is vote for good health and vote for good governance.
We have not even taken permission for using vehicles in our rallies. During campaigning,we often climb three-four floors for senior citizens,who may not be able to come down to us. I am glad we area campaigning on foot, he said.
In another gimmick,he went to file his nomination papers accompanied by a 93-year-old man and an 18-year-old girl the oldest and youngest voters in the area.
For Ajay Kumar Malhotra,son of leader of opposition and senior BJP leader V K Malhotra,seeking blessings from every senior leader ahead of his debut in politics has become the high point of his political campaign.
He has reportedly been distributing his photos and press releases with Sushma Swaraj,Arun Jaitley,Nitin Gadkari,L K Advani and others seniors in the party. And along with those come alerts of how senior BJP leaders have been addressing rallies to mobilise support for Ajay Malhotra.
The children of senior Congress leaders,however,have still not finalised their campaign strategies. These include MP Mahabal Mishras son Vinay Mishra and MP Sajjan Kumars son Jagpravesh Kumar.
For now,we are concentrating on pad yatras and colony meetings. Our strategy is going to concentrate on the severe water shortage in the area. Besides this,we will be sending recorded messages to voters, Mishra said.
For Jagpravesh Kumar too,the focus will be on water. But his main strategy will be finalised in a few days. For now,he is also resorting to traditional methods of taking rounds of his area.
For Dhanvantri Chandela,a former councillor who will be contesting MLA elections for the first time,it is family support she is looking at. Mere bahu aur beta bhi councillor hain aur sab mere saath hain. Hum sab apna apna kaam kar rahe hai (My son and daughter-in-law are councillors too. We are all doing our work), Dhanvantri,wife of sitting MLA Dayanand Chandela,said.