For the BJP in Delhi, wearing merely the bland white kurta-pyjama will soon be passe. Spurred by the belief that party workers are now rather “fashion conscious” and encouraged by the popularity of Modi jackets, the party has ordered 1,000 such jackets for use during campaigning.
While the jackets, expected to arrive in the next 10 days, will initially be distributed to workers, the idea is to persuade candidates too to follow suit and sport the new look at rallies during campaigning.
The party has also stocked 10,000 caps and T-shirts, which are being distributed to those promoting the membership drive. The T-shirts say “Saath aayen, desh banayen” on the back while the front exhorts people to a “Sashakt Bhajapa, sashakth bharat”.
It has not entirely given up on the kurta either. Order has been placed for 1,000 kurtas which will be distributed to the Yuva Morcha and the Akhil Bharatiya Vidyarthi Parishad.
Sources said the ‘Modi jackets’ will be pastel saffron in colour and will have a picture of the Prime Minister above the pocket on the left side. The kurtas will be pastel saffron and green in colour.
Sources said the idea is to send out a message of how the party stands together. “If there are workers at a rally, of whom 200 wear the jackets, they will be noticed. We believe this will be a good campaigning strategy and will attract more voters. Anyway, winter is a good reason to wear these jackets” a senior party worker said.
“Party workers have increasingly become more conscious of their dress code and the Modi jackets are a hit. Workers have begun investing in designer waist-coats from Fab India and Wills Lifestyle,” the party worker said.
Sources said each of the cotton jackets cost Rs 800, whereas the kurtas will be cheaper, around Rs 600 a piece. “We are sure that once the state adopts this strategy, the idea will reach the mandals and the districts. Candidates will also sport the look and it will send out a strong message” a source said.