Growing up in Delhi, Raghav Kohli and Anshul Narang loved all the minutiae of food: from its preparation and serving to eating. “Right through school and college we used to love having house parties, calling our friends over and cooking for them. Then we started working and found we had no time to cook; a situation we realised a lot of people today face. So we decided to address the problem,” says Kohli.
In February this year, the duo started cookfresh.in, an online service dedicated to making even the busiest of worker bees churn out honey. Not literally, but what the service does is allow you to choose from different dishes on its website, following which all the ingredients you need for it are delivered to your doorstep, in exact quantities, along with a recipe card with instructions even a complete cooking novice can follow. “The idea is to enable people to cook gourmet meals at home without any kind of training and in the most user-friendly way possible,” says Kohli. Neither he nor Narang have any kind of F&B background.
The website launched with 18 recipes, and has expanded to 24. On the menu are dishes as varied as Penang Fish Curry, Vodka Penne, a Quinoa and Avocado Salad, Chicken Ghee Roast and Walnut Brownies, among others. “We are planning to come up with a dedicated salad and dessert section by the end of this month, and subsequently a low-calorie menu as well as an organic menu,” says Kohli. The recipes are beguilingly simple with a maximum cooking time of 45 minutes for the more complicated dishes. The ingredients are measured to a ‘T’, and sent with a picture so that you know what your dish will (hopefully) turn out like. A friend of Kohli’s who freelances as a chef and food consultant is helping them design recipes that can be cooked with minimum hassle. As the website cheerfully says “all you need is salt, pepper and oil along with some basic pots and pans to cook in.” It also has a recipe to cook rice in its FAQ section.
Kohli says they receive maximum orders during the weekend, with about 300 orders a month a number, which is steadily growing.
The dishes start upwards of Rs 199, with no delivery charges, though there is a minimum order amount of Rs 350.
Currently, the company delivers through its two deliverymen to south Delhi and Gurgaon (the locations are available on their website), though they plan to expand their footprint to other parts of Delhi and Noida soon.