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With love from Pakistan

What started in 2009 as an initiative to promote people to people contact between the two countries that share a similar culture and traditional ethos has gone on to become an important milestone in bilateral trade.

Written by Express News Service | Chandigarh | Published: March 22, 2012 3:16 am

What started in 2009 as an initiative to promote people to people contact between the two countries — India and Pakistan — that share a similar culture and traditional ethos has gone on to become an important milestone in bilateral trade. ‘Made in Pakistan’,an exposition of consumer products organised by the Confederation of Indian Industry (CII),is back with its third edition that is set to roll out at Himachal Bhawan in Sector 28,Chandigarh,on March 22.

The surge in number of exhibitors and visiting delegates speak for the exhibition’s success. “The exposition has grown with each edition and this time more than 60 exhibitors are participating compared to nearly 40 last time round,” informed CII Chandigarh chairman Nitin Peshawaria.

The fair will showcase the best of Pakistan’s culture bringing in a wide array of products like garments,footwear,handicrafts,onyx products,dry fruits,kitchenware,marble,melamine,furniture,cutlery,paintings,gemstones and sports goods. Nearly 245 delegates from Pakistan will arrive in Chandigarh for the fair.

“Despite the similarities and the not so similar,it’s an indefinable bond that India and Pakistan share and it’s time trade helped bridge the gap,” remarked Khurshid Barlas,representative of Rawalpindi Chamber of Commerce and Industry. The five-day fair will pack in not just a treasure trove of arts and crafts culled from different regions of Pakistan but will also offer authentic cuisine of the country.

“We are trying to replicate the famous food streets of Lahore here in Chandigarh,” remarked Barlas who hopes that the event will serve as an ideal platform to strengthen trade and business ties between the two nations.

“We hosted a ‘Made in India’ exposition in Lahore last month that was appreciated by people of Pakistan. We will now work towards an Indo-Pak show that can be hosted in another country,” said Barlas.

Apart from promoting trade relations,the fair has become an important milestone in diplomacy with many delegates taking back fond memories of India and extending hospitality for Indian counterparts. “India has welcomed us with open arms and the people to people contact will only help better relations,” said Barlas.

The ‘Made in Pakistan’ fair is also popular among Chandigarh’s ladies who vie for the garments and footwear that the exposition offers.

“It’s a great place to shop for quintessential Pakistan fabrics and prints that are otherwise not available here. I have been visiting the fair ever since it started and it’s nice to see that it’s fast becoming an annual event,” remarked city-based boutique owner Gurpreet Kaur.

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