Sky rocketing prices,corruption,crime or rising stress levels this Independence Day,you can whistle and blow away all these issues. For a minute,lets leave all this behind,let go of the past and look forward to a better tomorrow. This is our freedom song for August 15, says Amar Tidke,Senior VP Head of Content,9X Media.
The channel,in association with the Indian Whistlers Association (IWA) and Sa Re Ga Ma,has created a new video of the legendary freedom song,Chhodo kal ki baatein from the film Hum Hindustani. To give it a fresh,dubstep twist,Bangalore-based artiste Ricky Kej has been roped in. The idea,says Tidke,is to be worry free this Independence Day. To whistle your worries away and look forward even though the rest of the world might be moving backwards, says Tidke,adding how the minute-long video zooms the camera on the common man whistling in various locations in the country. Last year,the channel had partnered with Penn Masala for the a capella version of AR Rahmans song,Maa tujhe salaam.
Closer home,in Chandigarh,Baljinder S Mahant,Programming Head,9X Tashan,along with rapper Badshah,is releasing a peppy track for August 15,titled Azadi da tashan. Conceptualised by Mahant and written and composed by Badshah,the song talks about consumerism,youth,juggling between WhatsApp and work,spouses and lovers,and India and Bharat. We are so caught up in everyday life that we take our freedom for granted,and our song while raising these issues in a lighter vein,stresses on the need to respect and protect this hard-earned independence, says Mahant. Whereas Chhodo kal ki baatein uses the whistle as an instrument,the Azadi song has beat boxing and natural sounds.