SAD’s campaigning pitch touches new frequency

If you get an SMS asking to give your precious vote to the SAD-BJP in the coming Lok Sabha elections,don’t get startled.

Written by Harpreet Bajwa | Chandigarh | Published: March 11, 2009 10:34 pm

Badal band-wagon: SMS,jingles on FM radio channels,audio CDs

If you get an SMS asking to give your precious vote to the SAD-BJP in the coming Lok Sabha elections,don’t get startled.

To reach out to maximum people,the ruling combine has gleaned data of Airtel,Hutch,BSNL,Reliance and Spice subscribers.

There are 1.25 crore mobile connections in Punjab,the highest tele-density in the country as the population of the state is 2.4 crore.

SMSes,like “Vote for the SAD-BJP if you want development to continue…” and the ones listing “achievements” of the government, will light up your mobile screen. The SAD will advertise all its “projects” from thermal plants to airports,most of them unfinished,from a centralised number.

Be all ears,as the ruling combine is on a song too. The party’s publicity department has come out with audio CDs and jingles for FM radio stations. Aides of Deputy Chief Minister and SAD president Sukhbir Singh Badal have been assigned the task of chalking out the campaign strategy.

Jingles of 30 seconds to a minute’s duration will be aired on FM channels.

One-liners singing paeans of senior and junior Badals will also beat the drum for the party. The audio CDs with songs like “Tera jiha koi hur nahin duja” eulogising Chief Minister Parkash Singh Badal and “Navi soch nava Punjab” projecting Sukhbir as a visionary will be distributed among people. This is not all,video CDs have also been shot.

Besides these new methods,the conventional mediums of print and regional and national channels and even local cable network will also be used.

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