Realising the power of social media, the Punjab BJP has moved towards connecting its workers, even at the booth level, with party’s accounts on online platforms. The party also plans to open a social media centre in every assembly constituency.
The party will field candidates from at least 23 constituencies in the upcoming assembly elections, 16 of which already have such centres. The party head office in the capital Chandigarh will be the nodal centre for all these centres and equipped with
The party will also focus on their rivals’ manifestos and prepare strategies to counter them. The party is focussing on the AAP’s manifesto and also its government in Delhi.
Amit Taneja, who has been appointed head of the state unit’s social media and digital centre, said that every BJP worker has been connected to this office through their WhatsApp, Facebook and Twitter accounts. Also, 23 Officers on Special Duty (OSDs) of state BJP chief Vijay Sampla will have dedicated constituencies each in the head office and similarly, 23 constituency in-charges will be available on the field.
“For instance if any BJP MLA or minister went and participated in any public and political function then that constituency in-charge will accompany him and update that information to the state office where the OSD of that constituency will look into it along with our entire team. After giving a suitable shape to that event, the information would be disseminated to booth level workers so that it could hit at least 10,000 people within 15 to 20 minutes,” said Taneja.