After failing to generate revenue from advertisements on uni-poles around roundabouts following an ongoing legal case, the Panchkula Municipal Corporation is now planning to charge for banners and hoardings outside shops in the inner markets of the town. The proposal was discussed in a committee meeting of the civic body that was constituted to deliberate on the advertisement policy of the municipal corporation.
The recommendations are to be tabled in the next meeting of the corporation. However with the date of the meeting yet to be finalised, a final decision on the proposal is awaiting.
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Deputy mayor Sunil Talwar said: “There are large number of shops in market areas that have put big size banners and hoardings apart from the boards that carry their names. We have decided to use that space for generation of revenue through advertisements.”
The charges will vary from market to market. “The charges would be higher for markets of Sector 7 and 8 that are more popular and attract the advertisers than the other inner markets,” he added.
The corporation has been stuck in legal battles with the advertising companies and has failed to generate adequate revenue through advertisements.
The case against Outdoor Communications, whose five-year contract was terminated in September last year is pending before the Panjab and Haryana High Court.
This year, Pioneer Publicity Corporation was awarded a fresh contract of three years. However, Selvel Media Services Pvt Ltd, who was one of the bidders challenged the bidding and the case is pending before the court.
Councillor C B Goel said: “Advertisements is a major source of revenue, which the civic body has not been able to put to optimum use. Since the case for advertisements on uni-poles is sub-judice, it was decided to focus on the inner markets and charge for banners outside shops.”
The corporation had also recently dismantled and sold off 50 uni-poles installed across the town, including the ones around the roundabouts which were lying vacant.