On the cards…

The countdown to the Chandigarh Arts and Heritage Festival begins and it’s time to celebrate the amalgamation of the performing,literary and visual arts. Starting March 27...

Written by EXPRESS FEATURES SERVICE | Published: March 26, 2009 4:00 am

The countdown to the Chandigarh Arts and Heritage Festival begins and it’s time to celebrate the amalgamation of the performing,literary and visual arts. Starting March 27,the six-day festival,the first for Chandigarh,will be a platform for various artists to meet and an occasion for art lovers to enjoy a repertoire of events — dance,theatre,painting,music…

To reach out to a diverse audience,posters which give the entire schedule of the various events,dot roundabouts and public places and according to Ram Niwas,the Home Secretary,the effort has been to choose venues with large capacities,“especially open venues like Rock Garden and the Open Hand,” adds Niwas. As many as 1,000 cards have been printed and will be given on a first-come-first-serve basis.

Designed by city-based artist Bheem Malhotra,the invite encompasses five different cards for the ensuing events and Malhotra has used muted shades of pink,peach,brown,teal for the same,with the logo colours also blending in with the shades. “These are the colours of heritage and for the logo,I chose the Open Hand and figure of a dancer,as these represent the city and the concept aptly,” Malhotra says he wanted the invites to be a harmonious blend,pleasing to the eye and informative. The Festival will now be an annual affair and the idea here is to put in on the National calendar of events,making it a tourist attraction in the coming years.

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