Loud and Cheer

With a new album,a new record label,his own YouTube channel and nine upcoming music videos,Kailash Kher is on a roll.

Written by Jaskiran Kapoor | Published: April 17, 2012 2:56 am

With a new album,a new record label,his own YouTube channel and nine upcoming music videos,Kailash Kher is on a roll.

If we don’t do it,then who will? It’s now or never,for I feel it’s our responsibility to make sure people are not deprived of good music,” Kailash Kher makes his point loud and clear. Taking a breather at The Taj Chandigarh before his concert in the evening at the Maharishi Markendeshwar University,Kher talks at length about rediscovering love through his latest album,Rangeele,and why it’s important to go all out to market quality music. But first,the album. Fourth in line,this one comes from the house of Kailasa known for producing soulful music and lyrics,and making sure they are consistently alive in the independent music scene. “When it comes to films,because these are products of mass consumption,quality tends to take a beating. Hence,to fill this vacuum,we,at Kailasa,are constantly working on albums,new expressions,words and tunes,” says the singer-songwriter known for his desi albeit quirky vocabulary.

With 11 tracks,Rangeele,produced by Paresh and Naresh Kamath,penned and composed by Kher at Kailasa Studios,Mumbai,he keeps his words and sounds “organic”. Like former tracks Teri Deewani and Saiyaan,this album too keeps the soulful elements of folk and traditional music alive. “Rangeele is a story of reaching out and achieving what you desire in life. It’s a story of love — discovering love from different perspectives,” says Kher,as he hums the songs Yaada Teriyaan and Tu Kya Jaane,from the album. It’s his ode to love,in all its forms — be it longing,passion,patriotism,devotion or even hatred. Now comes the marketing plan,starting with atleast nine music videos for this album. “For this,we have invited students of journalism and media across the nation to make a video for the selected track and upload it on Kher’s Youtube channel. The winner will be selected as per the number of hits,” explains Kher,who has roped in Amitabh Bachchan to lend his voice for a narration in the album. It also features his two-year-old son Kabir and renowned percussionist,V Selvaganesh on the track,Kathagan. “My music is a result of my experiments,my inspiration from everyday life,exploring it,reciprocating and reflecting,” he sums up.

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