Liquor-vend owners anticipate tough times ahead

With the end of the financial year coinciding with the Navratras this year,liquor-vend owners expect a substantial dip in sales in the coming days.

Written by Nainu Rohtaki | Chandigarh/ Panchkula | Published: March 26, 2009 1:09 am

Expect substantial dip in sales as end of financial year coincides with Navratras

With the end of the financial year coinciding with the Navratras this year,liquor-vend owners expect a substantial dip in sales in the coming days. Consequently,most of the liquor vends in Panchkula and Mohali have slashed their rates — in the case of certain brands the current price is nearly 40 per cent of the original price — while vends in Chandigarh are expected to follow suit soon. The one in Sector 22,Chandigarh,has already lowered prices by 40 per cent. A further fall in prices is expected in another two days.

While rates vary from one vend to another,on an average the decrease is between 10 per cent and 40 per cent. “The rates have been lowered in an effort to clear our stock. While a fall in liquor prices generally leads to increase in sales,this time the upcoming Navratras (starting from March 27) may play spoilsport,” said Sunil Kumar,who works as a salesman at a liquor vend in Sector 10,Panchkula.

Rakesh Kumar,who owns a liquor vend in Sector 8,Panchkula,echoed similar sentiments. “Although we have recently reduced rates,I believe we would have to lower them further in a day or two. Earlier,the Navratras have never coincided with the end of the financial year and this is what is making the situation worse. On an average,liquor sale during the Navratra season falls by 30 to 40 per cent,” he said.

Kumar added that their only hope are people who choose to stock liquor at the slashed rates.

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