The Indian School of Business (ISB) has designed an initiative,the Shadow a CEO programme,as part of its Joy of Giving Week.
The programme entails an open auction through which students bid to spend a day shadowing a CEO of their choice. The funds raised from the auction then go to an NGO of the CEOs choice.
This initiative helps in raising awareness in Corporate India about social responsibility. It also aimed at showing that the focus of B-Schools is to lay emphasis not only on academics and research but also on building social responsibility.
The programme is open for all B-schools and bidding is taking place from October 5 to October 16 this year. The first edition of this programme took place in 2009.
The Shadow a CEO programme aims at engaging at least one crore Indians in different Acts of Giving – money,time,resources and skills- spanning the corporate,NGO and government sectors,schools,colleges and the general public.
The bidding process includes an open auction for ISB students,which is conducted online. Each student competes with the other students in bidding for a CEO of their choice.
The top three bidders for each CEO will be shortlisted then. They will be asked to give a Letter of Intent on why they are bidding for a particular CEO. A panel comprising of faculty and administrative members from ISB will review these letters and decide collectively on who is the most deserving student to shadow the CEO.
After the winners of the bidding process are announced,the CEO can match the amount raised by the students with equal or more money and the funds raised will then go to an NGO of the CEOs choice.
The initiative has been designed by the students of ISB to combine a business goal and a social cause. The programme allows students to work with top business leaders in India.
This year,some CEOs who have agreed to participate include Kumar Mangalam Birla of the Aditya Birla group,Narayan Murthy of Infosys,Rakesh Bharti Mittal of the Bharti group and Sunil Lulla of the Times group,Harsha Bhogale – cricket commentator,Ajay Piramal of Piramal group and Anurag Behar of Wipro.
Juhee Bhandarkar,marketing coordinator for the Shadow a CEO programme,said,This program will give students an opportunity to engage with stalwarts in a more informal environment. They will get an opportunity to witness how decisions are made,how leaders drive an organization and what makes them the CEOs.
Its an experience they wont get through reading books or attending classes. It is a good lesson in creating a culture of CSR amongst young MBA students who will carry this experience with them for a lifetime, she added.