In Tricity shops,all that glitters is not gold

All that glitters may not be gold for buyers in the city,as only 80 of over 500 jewellery houses across the Tricity are certified under Bureau of Indian Standards’ hallmark for jewellery.

Written by Ritika Jha | Chandigarh | Published:October 10, 2011 3:13 am

All that glitters may not be gold for buyers in the city,as only 80 of over 500 jewellery houses across the Tricity are certified under Bureau of Indian Standards’ hallmark for jewellery.

The hallmark is an accurate determination and official recording of the proportionate content of precious metal (gold or silver) articles.

Hallmark certified jewellery must carry a set of five marks which include BIS standard mark,fineness (a millesimal fineness number indicative of gold content on a scale of 1,000),the hallmarking centre’s mark,year of marking and the jeweller’s mark.

“The key purpose of hallmarking is helping the consumer know the exact quantity of gold or silver present in the ornament or article so that he pays the right amount for it. Besides,this is a third party assurance which we give him,” Renuka Salwan,Deputy Director at BIS’ regional office,said.

“The five hallmarking signs are present even in an ornament as small as a nose-pin. The customers can check the signs via a magnifying glass before purchasing. As per our scheme,it is mandatory for the jewellers to provide magnifying glass at the store,” she said.

Salwan said buyers can get their jewellery hallmarked by visiting the hallmark centre and paying Rs 100 per article.

Meanwhile,officials at VB Enterprises Sector 17,the only hallmark testing centre in Tricity elaborated the cause of variation in making charges and the net cost of the article between a hallmark certified and non-certified jewellery house.

“The highest amount of gold constituted in any article is 92 per cent. In a hallmark certified jewellery,the making charges will be above the cost of gold. The jeweller’s profit comes only through making charges. However,uncertified jewellers sell less than 92 per cent gold content,claiming that it is 22 carat,thereby fooling the consumer,” Balbir Singh,proprietor of VB Enterprises,said.

For all the latest Cities News, download Indian Express App

  1. No Comments.