A bakery, a retail store of kids clothes, a pump shop, a factory manufacturing carton-folding machines and a school management software were the five small and medium enterprises which were chosen as Google SME Heroes of the city on Wednesday. The selection was made by Google India, in collaboration with CII, as part of a nationwide programme to showcase and celebrate small and medium enterprises that have embraced the internet to grow their business.
Google India is selecting SME heroes from all cities across the country. The exercise will culminate in a ‘mega-event’ where a national and four regional SME winners will be announced. Zesty Bites is a bakery store in Industrial Area phase II, which was promoted by Veena Singla after she returned from a long stint in Australia and noted the dearth of good bakeries in Chandigarh. Realising that her customers were increasingly researching online before buying cakes, Singla launched her website a year back and started using Google Adwords.
After launching the website, she has received orders from places such as Pune, Faridabad and even from outside India.
Kapkids, a kids clothing store in Sector 17, became accessible from home as it launched http://www.kapkids.in in 2013 and started using Google Adwords to reach their target audience. Apart from building a brand and getting the audience online, the Adwords campaign has also helped the store expand its reach beyond north India to places such as Assam and Maharashtra. Pumpkart is a one-stop destination for all categories of pumps for agricultural, residential or commercial puposes. It has partnered with manufacturers from across the country to make state-of-the-art products available to customers across the nation at reasonable rates. Its founder K S Bhatia launched India’s first online store for pumps six months ago. Since then, he has seen over 2,000 visitors on his website. The company used Google Adwords and Geotargetting to reach out to customers. Precision Machines are manufacturers, exporter, service provider and supplier of carton-folding machines and a comprehensive array of carton gluing machines, UV curing lamps and coating machines which cater to the needs of printing, packaging and pharma industries.
Given the nature of the product, there was a need to reach the most relevant audience for its services. Google Adwords helped Precision Machine achieve this goal when they launched their website http://www.precisionmachines.net two years ago. Behind Schoolpad.in, the school management software, is Abhiraj Malhotra who left his job at Infosys in Pune to start his own business. The software helps a school manage its day-to-day operations efficiently and at the same time communicate better with parents by keeping them informed.
Started last year in June, the software is being used by nine schools in the city, and also in Uttarakhand, Ghaziabad and Rajasthan. It offers instant access to student details and printable reports, sharing content with parents, students and teachers about the students’ performance and academics related information, managing examination flows and generate result-sheets and report cards as per the CBSE pattern, integrated SMS and Email alerts to help keep parents, students and staff members informed.