Festival of the Republic

Looking to buy a car or a snug new jacket,perhaps a blingy pair of earrings?

Written by Jagmeeta Thind Joy | Published:January 25, 2012 2:50 am

Special deals,meals and discounts in the city turn Republic Day into a shopping celebration

Looking to buy a car or a snug new jacket,perhaps a blingy pair of earrings? How about treating the family for a meal? Well,January 26 might just be the right day for you to loosen the purse strings without feeling the pinch. Given the array of special deals on offer,Republic Day is fast turning into an important annual feature on the city’s shopping calendar. Patriotism gets translated into freebies and discounts with some brands going all out to even term those as “Republic Day Special”. Offering substantial discounts on its brands — Alto and Wagon R — is Maruti Suzuki. Bringing home these models can also land you with a gold coin,announce the adverts timed for R-Day.

The national holiday is also being timed with price discounts on apparel. Reliance Trends,the apparel and accessories store from Reliance Retail,is out to woo consumers with a “1950” offer. The year of India becoming a Republic is being translated into a gift of sorts. “On a purchase bill of Rs 1950,customers will be rewarded with apparel worth Rs 1950 for free,” explains a spokesperson. Valid at all Reliance Trends stores across the country,consumers get gift coupons worth Rs 1,000.

Early shoppers (shopping before 1 pm) will be rewarded with an additional five percent off till January 29. Looking to wish everyone a “Happy Republic Day” is multi-brand clothing store Catwalk in Sector 17 that’s timed its sale (upto 35 percent off) with R-Day.

For consumers,it’s an added advantage. “During my visit to the US,I noticed that there were many ‘Fourth of July Sales’ timed with their Independence Day and the same is happening on national days here. Sales are always good for the eager shopper,” quips banker Narinder Singh.

Funnily,in its eagerness to win over consumers,Pepe Jeans London is urging shoppers to celebrate “this day of freedom” (India’s day of freedom is August 15 by the way). Their special — a flat 50 percent off on all merchandise,though the offer is valid only on January 26.

“I think it’s all gimmicky. For me,R-Day is about staying glued to the television and watching the Republic Day parade from start to finish,” feels Gurkirat Randhawa,a BA final-year student of Government College for Girls,Sector 11.

Also,if you thought Independence Day was the only time to revel in the colours of the tricolour,a spate of designers have been quick to dish out suitable creations to match the mood on the day. There’s the Pia Pauro line-up,consisting of an amber green print dress and another flaming orange one,while Malini Ramani suggests celebrating the spirit of R-Day with her peacock earrings (Rs 3,200),which are “inspired” by the national bird of India.

Raising a toast,though not literally,to the flavours of India on R-Day is JW Mariott Chandigarh. The hotel’s lunch and dinner buffet at Cafe@JW on January 26 is for Rs 1,250 (excluding taxes) and has been packaged to include popular dishes from all over the country such as Garlic Smeared Black Pomfret Haldi,Chilli Marinated Fish,a pao station featuring Usal Pao,Wada Pao,Samosa Pao,Bhajia Pao,along with a sundae station,tri-colour desserts and Indian sweets. Guests can also participate in a Republic Day quiz and win a free weekend stay at the hotel.

Whether we shop or not,dine in or out,let’s not forget what the day truly means to us.

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