Despite removing a major hurdle in providing free traffic alerts on mobile phones,the Chandigarh Police is still struggling to attract people to opt for this facility.
It has been over a month since the police announced that residents would not have to remove do not disturb (DND) service. The move was expected to increase the number of subscribers,but it did not. At present,only 2,120 people in the city are registered for the service over 300 more since the last months decision.
The number looks smaller,considering the fact that Chandigarh has the highest density of vehicles in the country. Cities with similar facility have seen thousands joining on the launch date itself. Initially,the service was hampered due to TRAIs restriction on sending more than 100 SMSes a day and because of the DND hurdle. As of now,alerts are being sent regularly. On average,three-four messages are sent depending upon traffic conditions. We have also been putting regular updates on the Traffic Police Facebook page, says UT Deputy Inspector General of Police Alok Kumar.
Lack of publicity is seen as a major reason why the service has not picked up. If the number of the service or the website providing the service is publicised,the service will surely get popular with the public, says Ashish,a resident of Sector 15.
The DIG says we will consider putting the number on various boards to publicise the service.