Designs on You

Designer Anuwant Pahwa’s store makes space for handloom and luxurious fabrics apart from a prét line.

Written by Jagmeeta Thind Joy | Published:March 6, 2013 2:21 am

Designer Anuwant Pahwa’s store makes space for handloom and luxurious fabrics apart from a prét line.

Shoppers of high fashion in Punjab may not be aware that Surat in Gujarat,well-known for its diamond industry,is also home to a smorgasbord of textile mills. What connects Vedic Belle,a new store in Sector 7,Chandigarh,and Surat,is designer Anuwant Pahwa. The owner of a leading textile mill in Surat,which also has under its wing the Parag sarees brand,has been working on designer fabrics for many years.

The Chandigarh store houses not just a prét line of salwar-kameez suits,kaftans and kurtis put together by Pahwa but also a range of fabric.

“The Chandigarh consumer is very evolved and essentially I wanted to showcase a larger variety of our collection,” remarks Pahwa. The store,housed in a busy part of Sector 7’s inner market,has been designed in a traditional format. While one end has shelves packed with unstitched ensembles (mostly suits),the other end houses fabrics. The latter comes in all varieties — digital prints,embroidered nets,flowing georgettes,cotton digital prints,Pakistani lawn,Banarasi brocade and handloom weaves among others.

The digital prints are the highlight here in fabrics such as georgette and crepe along with the fully sequinned ones that have a “designer” novelty. “We are also offering customised lehengas,” mentions Pahwa. To cater to all tastes and age groups,Pahwa also has a collection of glitzy formal stitched apparel,with the ubiquitous anarkali finding space here. “The name Vedic Belle stands for fusion of and we are trying to offer a mix of contemporary fabrics with Indian detailing,be it for prints or embroideries,” explains the designer,who recently opened a store in New Jersey,USA. Prices start at Rs 500 and go up to Rs 75,000.

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