IN ADDITION to the traditional methods of reaching out to voters, the candidates for Municipal Corporation elections are seeking votes on social media. Planning the strategy for online campaign are tech-savvy children of the candidates. From Instagram to e-pamphlets, from voice calling to locality-specific WhatsApp groups, children of the candidates have taken an off from work and doing it all.
Yudhveer Singh (28) and Paramvir Singh (25), sons of Devender Singh Babla, have made some graphics with details of Babla on Instagram. They have also made several area-wise WhatsApp groups by collecting the data base of the voters where they remain in constant touch with the voters.
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“Today everyone has a smartphone, be it a youth or an elderly person. People are very active on the social networking sites: WhatsApp, Instagram or Facebook. So along with our poll issues, we have designed some pages with Dad’s picture and graphics of what all is required in the ward, specifically for online campaigning,” said Yudhveer, who will now coordinate voice calling for his father from Monday.
To target every section of voters, a parallel channel has been opened for campaigning. “I feel reaching out to voters through social networking sites or WhatsApp groups is the best way to campaign. During door-to-door campaigning, one cannot retain the facts told by the candidate but through WhatsApp or Facebook, he can see at ease what the candidate has promised,” said Karanvir Singh, a BCom final-year student and son of H S Lucky who is contesting from ward 1.
Karanvir has made e-pamphlets and has been posting them on the sites. A special Facebook page has been made for his father where details of every hour of campaigning are posted. Karanvir’s friends are helping him out in this.
BJP candidate Raj Bala Malik’s children ensure that they reach out to voters through voice calls and bulk SMSes. Reminders are also being sent. Malik’s daughter Ekta has been posting videos of live campaigning with Malik’s work as the mayor and as the councillor.