Bright Beginnings

A young fashion label in the city is looking to infuse fun in traditional Punjabi ensembles.

Written by Jagmeeta Thind Joy | Published:October 6, 2013 12:38 am

The first thing that strikes you as you look through the collection at Firozi (turquoise,in English) in Sector 35,is that true to its name,it has a vibrant line-up on the racks. And that’s exactly what the duo behind the all-new designer label in the city — Simran Dhillon and Twinkle Dhanoa — set out to achieve. The two 27-year-olds (and also best buddies) might not have formally trained in fashion design but their sense of style,especially the way they contemporarise a traditional Punjabi suit,got friends and family egging them on to roll out their own label. “Twinkle pursued her MBA while I completed a degree in journalism but we are both passionate about doing our own outfits,” says Dhillon.

Though using traditional embroideries on contemporary silhouettes is not a new trend in the city and many designers offer their own take,the line-up at Firozi has a youthful appeal. “It was only a few months ago that we presented our first collection at a lifestyle exhibition. The response was so good that we decided to get our own label rolling,” adds Dhanoa.

Their autumn-winter collection here comprises a mix of semi-formal and bridal outfits that bring in traditional embroideries which aren’t overbearing. “We want to encourage young girls and women to not keep the salwar-kameez out of their wardrobes. We have a rich heritage and we should wear it well,” says Dhillon.

To infuse fun in styling,they like to pair pants with long kurtas. Besides,the dupatta also gets their attention. “We keep away from too much embellishment unless a would-be bride is insistent,” says Dhanoa. We particularly liked the way they have used floral motifs and prints. Apart from a bright colour palette,the girls seem to love fabrics. “The collection has everything — from thick cotton and rayon to brocade,silk,crepe and georgette,” says Dhillon. The outfits also boast of traditional handwork such as gota patti,aari and nakshi. Apart from bridal collection that sees heavy styling,the other pieces are subtle. The suits are priced Rs 5,500 onwards.

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