Art Abode

The all-new Art Lounge in Sector 34,presented by IndianArtCollectors.com,an online art gallery and website,is a place to look and appreciate art in a brand-new way.

Written by Parul | Published: July 23, 2013 5:21 am

Art connoisseurs in the city now have a new address to connect at. The all-new Art Lounge in Sector 34,presented by IndianArtCollectors.com,an online art gallery and website,is a place to look and appreciate art in a brand-new way. “We launched the website and online gallery in 2005 and this first location is the brick and mortar dream,” said Anuja Lath,at the opening of the Lounge,which saw a showcase of works by 100 artists from across the country. While the website is a forum for collectors and contemporary artists to share their art,the Lounge strives to give art lovers and collectors a chance to see the works physically,be in touch with new trends in the art scene from all over India and also buy works. On display are works in various mediums and techniques,with an introduction of the artists and the style and techniques of their work.

The Lounge,adds Lath,a city-based entrepreneur,art collector and the brains behind the venture,is different from a regular art gallery as it does not restrict itself to showcasing one or just a few artists. The idea here is to have a minimum of 60 artists displaying one work each,for the visitor to understand the style and technique of an artist,and then view the rest of his/her works online and buy art at leisure. “We have a curator,who will give a presentation of an artist’s works on the big screen over coffee or wine,talk about the pricing,mediums and techniques, and then the art lover is free to make the choice to buy a work,” said Lath. With more than 400 artists part of the repertoire,the choice is large and the original artwork is ready to take home,with the average pricing starting from Rs 40,000. From young,upcoming artists to veterans,the effort,adds Lath,is to give people a chance to experience and enjoy art at leisure,with wine and cheese evenings and art events on the weekends creating an ambience for an artistic exchange of ideas as well. “This is a travelling art lounge,as we are going to travel with the artworks. Our first stop outside Chandigarh will be Mumbai,where we are going to showcase works in September

and later in Pune,” said Lath.

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