Saturday, Oct 25, 2014

Experts, online campaigns to give Nilekani the edge

Nilekani’s online and offline campaign is expected to peak once the official declaration of candidatures is made by the party. Nilekani’s online and offline campaign is expected to peak once the official declaration of candidatures is made by the party.
Express News Service | Bangalore | Posted: February 23, 2014 12:05 am | Updated: February 22, 2014 11:03 pm

UIDAI chairman and former Infosys CEO Nandan Nilekani, in the run up to being declared the Congress candidate from the Bangalore South constituency for the Lok Sabha polls, has quietly built a team of experts as well as a bank of ideas for Bangalore that he is bouncing on online platforms such as his personal blog and social media.

Nilekani’s online and offline campaign is expected to peak once the official declaration of candidatures is made by the party.
Nilekani’s core group of experts includes close associates adept at using technology, lawyers and policy experts who are expected to work closely with the Congress strategists and local politicians.

Apart from day to day meetings with local leaders, residents and prominent persons as well as visits to popular eateries in the constituency, a crucial campaign element would be the “missed call campaign” launched a few days ago. Through this, people would be able to give ideas to develop Bangalore.

Sources in Nilekani’s team said they have created a bank of hundreds of ideas after interacting with people, which would be incorporated during the campaign.

Ideas that Nilekani has been propagating on his blog over the past month include improving road density, better traffic management, improving the system of auto-rickshaws, restoring tree cover, managing the water situation, waste disposal and creating opportunities for the burgeoning youth population.

“If we find a way to make auto transport work better here, we will create a great, viable, mobile transport system to serve all of us,” Nilekani said in one post.

“The campaign invites comments and suggestions from people and a good interaction is building up,” sources said.

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