Coffee Board to offer courses to increase local coffee demand

The Indian Coffee Board is set to launch a program to train people around the country to be coffee makers or baristas.

Written by Harsha Raj Gatty | Bangalore | Published:June 17, 2014 9:08 pm

coffee

In an effort to make coffee available and more popular across the country, especially in tea dominated northern India, the Indian Coffee Board is set to launch a program to train people around the country to be coffee makers or baristas. The ‘Barista training program’ of the Indian Coffee Board, involving a specially crafted syllabus will guide aspirants interested in coffee on the various aspects of coffee making, and will be launched in July according to the chairman of the Coffee Board Jawaid Akhtar.

Trainees will study the different types of coffee seeds, the right temperatures for roasting them, the best ways of grinding, and the right chemistry for a good coffee, says Akhtar who is also Chairman of the International Coffee Council. Trainees will be taken on a study tour to research centers of the coffee board, its coffee estates and will be given an internship opening at coffee chains. When they graduate from the program the coffee board with certify its trainees as qualified coffee makers, the Coffee Board chief said.

“Youngsters, especially those who have stayed abroad and have imbibed the global work culture are drawn to coffee in a significant way. Many see coffee making as a trendy thing to do. With coffee being affordable we want to create more interest in coffee making at home,” Akhtar said. In offering coffee courses for amateurs the coffee board is following in the footsteps of similar initiatives seen in emerging markets like China, Brazil, Russia and South Korea where coffee drinking has received huge impetus in recent times including home brewing.

The Indian Coffee Board’s Barista training program will allow aspiring coffee makers to train at its headquarters in Bangalore or the coffee board will depute its staff to conduct group classes in any part of the country, the head of quality control at the coffee board K Basavaraj said.

While the fee for the four-week training program has not been fixed the coffee board claims that it will run the program on a not-for-profit basis aimed purely at skill development and employment generation. “A similar program in a private institution will cost nothing less than a lakh,” a member of the coffee board faculty for the program said.

“Indian coffee beans like Robusta and Arabica have earned fame the world over but very little is known about it in the Indian market. Consumers in cities like Mumbai, Delhi, Chandigarh and other parts consume soluble or instant coffee and presume it to be the real drink,” the coffee board’s chairman said.

Ten years ago the coffee market in India was primarily in the southern states and growth was stuck at around two percent. In recent years the local coffee market has been growing at a rate of five percent as newer regions in the country, and especially the youth, have taken to coffee consumption. According to a study conducted by the coffee board the increase in coffee consumption is attributed to a change in lifestyle and the availability of disposable incomes. The coffee board’s research indicates that tea still holds the lions share of the beverage market in India but the ICB is hoping that it will be able to increase its share by offering high quality products.

“Domestic markets are much more stable than international ones. If our producers have a sustainable coffee consuming population it will be a value addition to the economy as , employment opportunities will grown in the coffee growing, producing, making and marketing industry,” the coffee board’s chairman said.

For all the latest Cities News, download Indian Express App

  1. A
    Abu Sufyan
    May 24, 2017 at 7:23 pm
    I want to know about coffee traning.
    Reply
    1. Z
      Zain Ahmed
      May 1, 2017 at 11:30 am
      Hi, Can you send me any more updates and also where the courses will be offered, the fee structure and also the qualifications required for taking up the course. I am very much interested.
      Reply
      1. A
        Anamika S
        Apr 29, 2016 at 8:04 am
        Since the article is of June 2014, I guess the Board has by now introduced the courses mentioned. I'm looking for a course in the same field, so could you update me on the details of this please?
        Reply
        1. L
          Lapendra Thapa
          Jun 19, 2016 at 6:31 am
          Dear Anamika, Kindly email me for further update. lapendra.thapa07@gmail Regards,
          Reply
          1. C
            Coffee Lovers
            Jun 18, 2014 at 1:40 pm
            There are still countries like India that coffee drinkers are still minimal. This is due to their tradition of drinking tea instead of coffee. Also, the coffee drinks in this country are not por since they are not coffee producer. However, once coffee is introduce just like in other countries, coffee drinkers increase and become por.
            Reply
            1. Load More Comments