Friday, Sep 19, 2014

AAP launches campaign to raise funds, up brand visibility

AAP leaders have decided to raise party visibility by raising funds. AAP leaders have decided to raise party visibility by raising funds.
Express News Service | Bangalore | Posted: March 3, 2014 12:39 am | Updated: March 3, 2014 4:51 am

By: Kaunain Sheriff

The Aam Aadmi Party (AAP) is set to launch a two-in-one visibility and election fundraising campaign in Bangalore as part of its efforts to make inroads into the voting population in the city ahead of the parliament polls which are to be announced soon.
AAP is looking to raise funds for its candidates at different levels depending on what it perceives as amounts that different sections of society can afford.

In the urban areas of the city the party is launching the ‘sponsor your candidate’ campaign. “In this campaign we will reach out to 2,000 people in each constituency and ask them to contribute Rs 2,000 each,” said a national executive member of AAP, Prithvi Reddy.

To target the substantial middle-class electorate in the city, the party is introducing the ‘Nanna Mana Dhana Aam Aadmi’ campaign. Through this campaign the party will distribute Rs 50-tokens — that would be a donation of Rs 50 — along with an ‘I funded Aam Aadmi’ badge.

On the other hand, from lower income households, AAP has planned to collect Rs 10 and will give the badge as well as the famous ‘Aam Aadmi cap’ in exchange.

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