UK toy retailer Hamleys to enter Gujarat

Hamleys,one of the oldest and most famous toy brand of the UK,has finalised plans to set up its first showroom in Gujarat.

Written by Avinash Nair | Ahmedabad | Published: July 13, 2012 5:38 am

Hamleys,one of the oldest and most famous toy brand of the UK,has finalised plans to set up its first showroom in Gujarat. The 250-year-old toy retailer will be coming to the AlphaOne mall in Ahmedabad.

“We have signed up Hamleys. They will be opening their first store in Gujarat this September. The brand will be occupying almost 10,000 square feet of space in our mall,” said Prodipta Sen,executive director (retail),of Gurgaon-based Alpha G:Corp that operates Gujarat’s biggest mall in the Vastrapur area.

Hamleys is a London-based brand. Its flagship store located at the Regent Street opened in 1881 and was bombed five times during the second World War. “It is currently a five-storey building spread over 54,000 square feet and is considered to be one of London’s major tourist attractions,” Sen told The Indian Express.

The store in Ahmedabad will only be the third Hamleys outlet in the country,after the brand opened its first store at Phoenix Mills shopping mall in Mumbai in 2010. Chennai hosts the second store. The brand is in a franchise agreement with Reliance Retail.

The two existing stores in India are Hamleys flagship stores.

The brand also operates in different formats,including concessions stores,toy box and travel stores in the UK,Europe and the Middle-East. These stores sell an wide range of toys like playhouses,vehicles,family games,action toys,dolls,pre-school toys and soft toys among others for children up to 14 years.

“We are looking to hire over 25 employees for our upcoming store,” said a Reliance official. The company has already started head-hunting for staff members in the age group of 18-28 years to man the store in Ahmedabad,which is fast emerging as a retail destination for exclusive retail brand that have kids as their clientele.

Another toy brand,Fisher-Price,has seven stores in the city. Similarly,Lolipop,a kids clothing store,having presence in 11 cities across India,has the highest number of stores (four) in Ahmedabad.

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