The BJP is in the process of forming Information Technology (IT) committees for all its 40,000 booths in the state to launch a cyber campaign and reach out to the youth voters for the 2014 Lok Sabha elections. The new model will be replicated across the country to reach out to young voters.
Presently,the BJP has booth level Yuva Morcha committees in Gujarat with only one state level IT cell.
The party has begun work to form booth level IT committees for each booth. All 40,000 booths will have its IT committee,said BJP general secretary Vijay Rupani. While CM Narendra Modi has already emerged as one of the most popular leaders on social media,the BJP is now trying to reach out to those who have joined Modis Facebook page or are following his Twitter handle.
According to a BJP leader,The IT committees will try and collect email addresses of netizens of a particular booth. The committee member will remain in constant touch with those internet users through emails or social media.
The party also plans to train youths in the IT committees about election campaigning. The IT committees being formed mainly have youths in their twenties. With the help of experts training on how to use social media and IT will be imparted,Rupani added.
About the Enroll 1,000 youths and meet Modi campaign,which required BJP Yuva Morcha leaders across India to make enrollments and meet Modi as an incentive,BJP leaders maintained it had encouraged Yuva Morcha leaders a lot.