Pilibhit district administration has banned sale of sarees in boxes that have ‘NaMo NaMo’ and a slogan — Nayi Soch Nayi Ummeed — printed on them. The sarees have been supplied in the city market from saree manufacturers of Surat in Gujarat.
The district administration has claimed that the step has been taken to avoid any controversy. “The shops can sell sarees without the ‘NaMo boxes’ as political parties can raise objection otherwise. It is better to avoid any controversy during elections,” O N Singh, DM Pilibhit told The Indian Express.
He, however, admitted selling sarees in ‘NaMo boxes’ may not amount to violation of Model Code of Conduct. He also did not blame the local traders. “The supply came from Surat and what can the retailers do about it,” the official said.
Local BJP leaders have opposed DM’s instructions. “Such an instruction cannot be imposed,” BJP’s Pilibhit president Dharampal Gangwar said.
Every box has NaMo inscribed five times on its cover with a Tricolour border. The slogan is written on either side of a box. “We usually get boxes along with the sarees from Surat. This time the boxes have NaMo written on them,” said Kaushal Kishore, a cloth trader in Pilibhit.