PM Modi set to inaugurate Amul’s cheese unit, address Deesa rally

The new variety of milk under the Amul brand will be unveiled by PM Modi alongside the inaugural function at Banas Dairy.

By: Express News Service | Ahmedabad | Published:December 10, 2016 4:42 am

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Prime Minister Narendra Modi will inaugurate a new Amul cheese unit at Banas dairy in north Gujarat on Saturday. The new unit has been built at a cost of Rs 350 crore. He will also launch “Amul Deshi” A2 cow milk — procured from farmers selling milk from indigenous Kankrej cow breed — meant to be sold in “niche markets”.

“The PM will be landing at Ahmedabad airport in the morning from where he will head to Deesa. At Deesa, he will be addressing a rally largely consisting of farmers. Later, he will return to Gandhinagar and will visit BJP’s state headquarters ‘Shri Kamalam’ near Koba,” a BJP spokesperson said.

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Talking about the new cheese unit at Deesa, R S Sodhi, MD of Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) said, “This cheese plant (at Deesa) has a production capacity of 50 tonne per day. This will take the total cheese production capacity of Amul brand to 120 tonne per day.”

Meanwhile, the new variety of milk under the Amul brand will be unveiled by PM Modi alongside the inaugural function at Banas Dairy. This milk, marketed by GCMMF, will target niche market consisting of conscious consumers seeking pure cow milk from indigenous cow breeds. “This pure A2 cow milk will be made available in 500ml pet bottles through Amul parlours of Ahmedabad city exclusively. This product aims to target consumers who require pure cow milk from indigenous cow breeds. We aim to sell 10,000 LPD (litres per day) within one month,” said Sodhi. He said this product, called Amul Deshi, will be available at Rs 35 per 500ml pet bottle.

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