Friday, Nov 28, 2014

Morello Yamasaki’s new E-bike ‘Nirbhaya’ targets women riders

The vehicle will be priced around Rs 35,000 and we will offering a special 10 percent discount to all women buyers, The vehicle will be priced around Rs 35,000 and the company will be offering a special 10 percent discount to all women buyers.
Express News Service | Ahmedabad | Posted: August 20, 2014 7:32 pm

An Indo-Japanese electric two-wheeler manufacturer, Morello Yamasaki, will be launching a new electric vehicle named “Nirbhaya” this Diwali, specially targetted at women drivers. The new vehicle will be equipped with an SOS button for emergencies and will offer 10 per cent discount to women riders.

“We plan to launch this vehicle in the Ahmedabad market during Diwali this year,” said Rajit Arya, CEO, Morello Yamasaki, a joint-venture company between Mumbai-based Arya Group and Yamasaki Motors of Japan.

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“The SOS button will be connected to the rider’s phone via the GPRS and will help women drivers send multiple SMSes to six different mobile numbers at the same time in case of an emergency,” said Arya on the sidelines of a conference on “Sustainable Mobility with Electric Vehicles” organised by Confederation of Indian Industry and Gujarat Power Corporation Ltd here.

This will be third product for the e-bike manufacturer who sells 60 per cent of its products to women every year. “The vehicle will be priced around Rs 35,000 and we will offering a special 10 percent discount to all women buyers,” he said adding that the company was in the process of launching a “high-speed” version of “Nirbhaya” in the next six months.

A prototype of the new vehicle was also kept on display at the conference venue. The company plans to launch ‘Nirbhaya’ in Delhi and other markets later this year.

Arya also announced that the company will be investing Rs 155 crore in setting up a manufacturing plant near Ahmedabad by 2015-16. “This new plant which will come up about 50 kilometers from Ahmedabad will initially have a capacity to produce 60,000 units of e-bikes by 2015-16. This capacity can be scaled up to a million units by 2019-20,” the official said.

The company will manufacture plastics, chassis, battery chargers, motors, controllers and other products at this new facility.

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