The Baroda Dairy has launched an online service portal to connect the cooperative with around 1,400 village-level member societies to improve various services. It has become the first dairy to launch such a service.
With the new service,presidents of the local-level milk societies can send SMSes to avail various services offered by the cooperative,including veterinary service and procurement of cattle feed,among others,which will be entirely automated using data fed in the portal.
The cooperative will maintain a data bank of phone numbers of presidents of the milk societies so that when they send SMSes,they will receive intimation about the schedule of the veterinary doctor or information on when he can expect cattle feed delivered,etc.
This will reduce paperwork and time. The Dairy spent around Rs 1 crore in processing manual input from various services which also take a lot of time. With the use of the new service,this will go down considerably, vice-president of Baroda Dairy G B Solanki said.
The Dairy has incurred a one-time investment of Rs 35 lakh on developing the software and data bank,and will have to incur a recurring annual investment of Rs 15 lakh,he said. This will save the Dairy up to Rs 75-80 lakh annually,Solanki said.