After the Asiatic lions living in Gir forest of Saurashtra, wild ass will feature in the popular Khushboo Gujarat Ki advertisement campaign of the Tourism Corporation of Gujarat Limited (TCGL).
Amitabh Bachchan, who is the brand ambassador of Gujarat tourism and leads the Khusboo Gujarat Ki campaign, shot for the ad near Patdi and Dasada areas of Wild Ass Sanctuary in Surendranagar district on Tuesday.
Wild ass is a schedule-I animal and has been put in the category of endangered species, along with Asiatic lions. Belonging to the horse family, wild ass is found in the Little Rann of Kutch (LRK) spread across Surendranagar and Kutch districts.
It is also found in the Great Rann of Kutch and parts of Rajasthan. Incidentally, after the ad showing Bachchan camping in Gir forest, with lions roaming in the background, was released in 2011, the tourist flow at Sasan Gir in Junagadh for lion safari has increased manifold.