Snapdeal has changed its logo once again and the app, website have been upgraded for a new look. Snapdeal’s new tagline is “Unbox Zindagi”, while the logo is “two arrows forming a box” in a distinct red colour. The choice of red is interesting because Snapdeal had given up this colour nearly a year back when it revamped the app, and mobile website.
The latest Snapdeal overhaul comes just over a year after the company first revamped its app and website in June 2015, ditching the familiar red banners for a more clean, white UI. That redesign was led by Snapdeal’s former chief product officer Anand Chandrashekar who has since then left the company.
Snapdeal’s new brand identity is apparently the result of “deep research and involvement of top creative agencies from India and outside,” according to a press statement. The e-commerce site has also revamped its delivery boxes and gone for a “unique shade of red, called Vermello”. The new Snapdeal Logo is also similar, and this ‘red’ now occupies a more prominent space across the website. Of course, the red might remind one of how the original Snapdeal website used to look.
“India is transforming rapidly and millions of Indians believe that the best days of their lives are ahead of them. Their aspirations and desires are based not on where they come from but where they can reach. Snapdeal will be the platform that will enable users to unlock their aspirations. That is why we are moving the narrative to the users and to their desire to upgrade to a better life. With this new positioning, we also focus on the next phase of our growth, as we seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India,” said Kunal Bahl, Co-founder and CEO, Snapdeal.
Snapdeal claims their leadership team traveled across the country to understand the needs of their consumer and the new brand identity draws from it. At the time of the last revamp, Snapdeal had said over 1500 responses from the company’s employees had helped decide the ‘new’ look. Snapdeal roped in Prasoon Joshi and his team at McCann for the “Unbox Zindagi” campaign for their new look.