Government brings in Amitabh Bachchan to promote GST

In a video shared by the Ministry of Finance, Bachchan has termed GST as a unifying force akin to the three colours of the national flag.

By: Express Web Desk | New Delhi | Updated: June 19, 2017 11:59 pm
Amitabh Bachchan, Amitabh Bachchan GST, GST, Finance Ministry In a bid to promote GST, the Central Board of Excise and Customs has chosen Amitabh Bachchan as its brand ambassador.

The government has chosen Bollywood superstar Amitabh Bachchan as the face of the Goods and Services Tax (GST), which is set to be implemented from July 1. In a bid to promote the sweeping tax reform, the Central Board of Excise and Customs has decided to make the actor its brand ambassador. A video featuring the star has been shared on Twitter by the finance ministry and has started doing the rounds on social media already. “GST – An initiative to create a unified national market,” the finance ministry said in a tweet, attaching the video.

In the video, Bachchan has termed GST as a unifying force akin to the three colours of the national flag. He says:”GST is an initiative to create ‘one nation, one tax, one market “. The superstar has been a popular face in promoting various schemes and policies of the government which have a direct impact on the lives of the common man. Some of his latest ad campaigns include the Swachh Bharat mission where he discourages people to defecate in the open.

The actor has been made the brand ambassador as the rollout of the biggest tax overhaul since independence reached its final phase. Before Bachchan, ace shuttler PV Sindhu was the ambassador for GST. The unified tax, which is being dubbed as the most significant economic reform under the Modi regime, will simplify a web of taxes, regulations and border levies by subsuming an array of central and state levies including excise duty, service tax and VAT. The tax reform is expected to boost the GDP growth rate by as much as 2 percentage points.

With inputs from PTI

For all the latest Business News, download Indian Express App

  1. C
    chakm
    Jun 20, 2017 at 10:24 pm
    An absolute load of BS!! Why does the government need any b ambassador to ins ute anything. They have been elected to pursue the promises they have made to the public. They better concentrate on fulfilling them and stop this deplorable trend on advertising using celebrity power. GST is an enforceable directive cons uted to raise tariffs thus increasing costs, and in order to create a diversion, so that people can be fooled effectively, the whole process is being sugar-coated with BS.
    Reply
    1. H
      Harish Nayak
      Jun 21, 2017 at 7:30 am
      I wanted Dawood Bhai of Thubai gang Sharukh of CHarasi Gang.
      Reply
    2. B
      bitterhoney
      Jun 20, 2017 at 5:38 am
      So this is the acceptance of the govt that there is no more charisma of Modi in the country. For the implementation and promotion of all govt schemes we need the help of Bollywood stars.
      Reply
      1. S
        Seshadri
        Jun 20, 2017 at 2:21 am
        Amitabji is an excellent choice by Shri Modiji. It would have been better if a much more common personality like Sunny Leone is appointed for such nationally critical and important propag a n d a. Because SEKS is common for all but Amitabji is only popular in HINDIot belt! Next time please appoint Sunny Leone ModiJI!
        Reply
        1. M
          Madhu
          Jun 20, 2017 at 2:11 am
          I told you guys. AishwARYA Rai and Her FIL have been roped in after their involvement in PANAMA PAPERS. Poor AishwARAYA Rai was asked to meet Francois Hollande and asked to seduce him to sign Rafael deal. No country will do such low life act by a head of state. Think if that would happen in neighboring countries like Pakistan. Would we have kept quiet without jokes and memes? But only ARYA-BRAHMINS CAN DO SUCH FILTHY ACTS. It is to be remembered that in 2009 the same Arya-brahmins like M K Narayanan pimped Asin and Salman Khan to Sri L a n k a!
          Reply
          1. M
            mahesh
            Jun 20, 2017 at 3:02 am
            Were you working for RAW before? You know so many things
            Reply
            1. A
              Am.I.Right
              Jun 20, 2017 at 5:37 am
              How can you accuse RAW of such things?
          2. S
            Sujatha Selvam
            Jun 20, 2017 at 2:07 am
            GST - Go Suicide Tax, the ultimate meaning. Within a year of its implementation, to be precisely July 2018, the people will know how hard and how cruel the GST is. Wait and watch. No Bachchan can change the destiny.
            Reply
            1. M
              mahesh
              Jun 20, 2017 at 3:03 am
              OK.let's wait and watch. Why give a verdict now ?
              Reply
              1. B
                bitterhoney
                Jun 20, 2017 at 5:43 am
                You are right sir. Hopefully GST will bring the BJP govt down.
                Reply
                1. S
                  Sujatha Selvam
                  Jun 20, 2017 at 12:59 pm
                  GST is going to be one of the top financial policy flop of BJP government.The opposition should highlight the people's' apathy, hardship and financial loss.
              2. Q
                Qudrat Khan
                Jun 20, 2017 at 1:27 am
                Such an irony of Indian government. The person who has offs comapnies in Panama has been named as b ambassador for GST.
                Reply
                1. F
                  Fekuchand fenydas
                  Jun 20, 2017 at 12:26 am
                  Good step. His Gujrat ki Khushbu assignment was not that good but it lasted for some time. Govt does need stars to promote any schemes when they have feku , super star. His photos r enough to promote anything whether love or hate. Mr Bachchan, good luck to u. Pl take Devgon too with u. He will add feathers into Feku's cap.
                  Reply
                  1. Load More Comments