Zomato, the restaurant search and now food ordering app, has made a ‘strategic’ investment in two hyper-local delivery companies — Pickingo and Grab. The company did not disclose the amount that it invested in the two startups. Zomato has also tied up with Delhivery, logistics start-up which is used by many offline and online retailers.
Pickingo manages delivery for local merchants across six cities in India, has so far raised $1.3 million. Grab (formerly Grab a Grub) is a local logistics service for neighbuorhood stores, restaurants and online platforms to deliver their products to consumers.
The announcements come months after Zomato announced a new app called Order, which allows users to place home delivery orders from restaurants. While earlier the restaurants were handling all the logistics of delivering the order, all of this will now change with the new tie-ups.
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“We have the largest restaurant base in India and we will work closely with Pickingo, Grab, and Delhivery to improve the last-mile delivery experience for users placing orders online on Zomato. So far, restaurants have been delivering on their own, but with this partnership, we will be able to target restaurants across the country that don’t otherwise deliver,” said Deepinder Goyal, Founder & CEO, Zomato in a press release.
Zomato says that post the partnerships they plan to take their food delivery options all across India. Zomato, which is present in 22 countries, plans to partner with last-mile delivery services in other markets as well.
“We are also launching our online ordering service in Dubai, Australia and South Africa later this month. Along similar lines, we are in conversation with hyper-local logistics firms in other countries to ensure that we are able to provide a seamless and quality experience to our users there,” Goyal said.