Online marketplace Snapdeal.com has introduced a new platform – Launchpad -for innovators and inventors across the country to bring forth their ingenious creations.
Snapdeal Launchpad aims to encourage inventors and innovators across the country by providing a platform, which will help them market and reach out to nearly 25 Million Snapdeal users in over 5000 cities and towns.
Snapdeal will accompany new innovators on their journey to making their brain child a commercial success.
Snapdeal invites all innovators and inventors to submit their product ideas which they believe will meet unfulfilled needs of consumers. Products will be put through an internal screening on a variety of parameters including innovation and marketability.
“Rapid innovation is at the core of Snapdeal, and has helped us achieve our targets and define success. With the introduction of this new platform, we aim to bring forth the creativity of individuals and smaller groups of innovators whose products address the needs of end consumers, but don’t have access to nationwide distribution,” said Kunal Bahl, co-Founder & CEO, Snapdeal.com.
To enter, innovators need to develop a working prototype which will be screened initially by the Snapdeal team. All eligible entries will be listed on Snapdeal, from where customers can purchase the products. Winners will be chosen through public voting.
The winning innovation will be highlighted across all channels including media and online promotions.
Snapdeal.com said its endeavor is to empower innovators by eliminating the requirement for scouting distributors in specific geographical regions, heavy capital investments, high marketing costs and unsold inventory.
- FE Online | Financial Express